Tuesday, October 29, 2013
Objectives on Resumes Are SO Last Century - Really??
Friday, July 12, 2013
What do recruiters and employers really mean when they say…..
Tuesday, May 28, 2013
Mid-life Career Change: It May Not Be What You Really Need
Just like Peggy Lee’s song, have you ever wondered “is that all there is” in relationship to your work?
In my work as an executive career coach, I meet many people who think they need a career change. They’ve been successful, however, they are now at a crossroads for a variety of reasons.
For some, their career path was not what they had wanted to do all those years ago. For others, they are not using the skills and talents fully that they enjoy. For many, changes in their environment are causing great angst at this time and some find themselves moving from one position to another to alleviate the pain.
No matter what their reason, they all have the same reaction: they need a career change. Translated: a new occupation in a new industry and organization. They think they need to ditch it all to be satisfied. Yet, during our conversation as I ask layering questions to get to the heart of the problem, it becomes clear that most don’t want or really need to change their occupations. That’s not the real issue that they thought it was.
The real issue is usually not the work performed each day, a bad boss or company culture (even though these outside forces are influencers, of course). The primary reason is usually about you, the executive, and what may have changed, such as getting a new boss that you don’t see eye to eye with, being assigned to a new role you don’t enjoy, a shift in the employer’s direction or an acquisition, an impending restructuring, fear of getting fired, a demotion or slipping performance for any number of reasons, not getting to use your skills and talents fully, etc.
Don’t automatically assume it’s just outside forces such as the corporate culture, economy or your employer without first uncovering what’s behind your career crisis. Changing your line of work to a different occupation may not be what you really need or want to do.
It’s only human to want something different if you’ve been in a career for many years. After all, we change as the years go by. We have a desire to learn and grow over time so that we may feel dissatisfied with the status quo at some point. However, similar to having an unhappy relationship, if you end it without first understanding the cause of your dissatisfaction, you may end up in the same situation in your next job.
Einstein once defined insanity: Doing the same thing over and over again and expecting different results. Whenever you want to see a different result, a positive change, an improvement in your performance or realization of your goals… you have to do something different from whatever you are currently doing!
To make sure you are heading in the best direction with a successful outcome, you need a life plan providing you with a roadmap that incorporates both your career and your financial plans.
[image courtesy of freedigitalphotos.net]
Tuesday, January 8, 2013
Job Gains Look Really Strong For Remainder Of 2012
While I would normally say it was unfortunate that I missed the self-imposed deadline for posting our 60-day jobs forecast yesterday, the delay turns out to have been quite fortuitous. The BLS released the October Employment Situation Report this morning which stated that the U.S. economy grew payrolls by 171,000 in October. On October 4th, I forecasted that October payrolls would grow by 175,000. I normally issue an updated forecast in the days just prior to the first Friday of the month that includes the most recent month’s LinkUp data factored into the analysis, but couldn’t get to that yesterday. Had I written that post yesterday and gone through the analysis that I finally got to today with October’s LinkUp data, I would have undoubtedly messed up the most accurate forecast we’ve ever made, and perhaps the most accurate forecast of any economist in the country for this morning’s report. (The consensus economic forecast was an increase of 125,000 jobs). In any event, in looking closely at last month’s data I still am going to make a prediction on how today’s October payroll report will be adjusted in the next 1 or 2 BLS updates. But first, October’s numbers.

New job openings on corporate websites around the country fell 1% in October, while total job openings on corporate websites remained flat from the prior month. In both cases, more states showed declines in new and total job openings than increases.
Completely unique to the industry, LinkUp’s job search engine indexes jobs that are only found on company websites throughout the U.S. LinkUp’s index currently lists over 1.2 million jobs indexed from over 22,000 companies. As a result of this unique approach to job listings, LinkUp’s search engine and the resulting data set are completely free of the pollution that plagues other sources such as old listings, duplicate listings, lead-gen bait, work-at-home-scams, fraudulent job posts, and jobs posted by 3rd-party intermediaries.
In terms of jobs by category, new job listings on corporate websites around the country rose 4% in October, while total job listings rose 2%. In both cases, far more categories showed increases new and total job openings than decreases.

Because there is currently a 60-day lag between a job opening being listed on a company’s corporate website and that posting resulting in a new job being created, October’s forecast is based on LinkUp’s jobs data in August. In August, new listings in LinkUp’s job search engine rose by 14.7% while total job listings in the index rose by 4%. As result, we predicted nearly a month ago that payrolls would grow by 100,000 and end up coming in at 175,000 (click here to see that forecast). We were off by 2.2%. But since that forecast, the BLS has updated their numbers this morning for both August and September, and we have the latest LinkUp data for October. As a result of those new inputs, our model now shows that October’s job gain should be closer to 250,000 jobs, and my guess is that October’s numbers will be revised up in either November’s Employment Situation Report or December’s (or both).

As well, the data indicates that job growth will increase for the next 2 months with 285,000 new jobs in November and 385,000 jobs in December. And if there is any justice in the world, it will be President Obama who can take credit in his 2nd term for the jobs recovery that has finally started to materialize in a significant way and looks like it is picking up steam.
Tuesday, November 20, 2012
Job Gains Look Really Strong For Remainder Of 2012
While I would normally say it was unfortunate that I missed the self-imposed deadline for posting our 60-day jobs forecast yesterday, the delay turns out to have been quite fortuitous. The BLS released the October Employment Situation Report this morning which stated that the U.S. economy grew payrolls by 171,000 in October. On October 4th, I forecasted that October payrolls would grow by 175,000. I normally issue an updated forecast in the days just prior to the first Friday of the month that includes the most recent month’s LinkUp data factored into the analysis, but couldn’t get to that yesterday. Had I written that post yesterday and gone through the analysis that I finally got to today with October’s LinkUp data, I would have undoubtedly messed up the most accurate forecast we’ve ever made, and perhaps the most accurate forecast of any economist in the country for this morning’s report. (The consensus economic forecast was an increase of 125,000 jobs). In any event, in looking closely at last month’s data I still am going to make a prediction on how today’s October payroll report will be adjusted in the next 1 or 2 BLS updates. But first, October’s numbers.

New job openings on corporate websites around the country fell 1% in October, while total job openings on corporate websites remained flat from the prior month. In both cases, more states showed declines in new and total job openings than increases.
Completely unique to the industry, LinkUp’s job search engine indexes jobs that are only found on company websites throughout the U.S. LinkUp’s index currently lists over 1.2 million jobs indexed from over 22,000 companies. As a result of this unique approach to job listings, LinkUp’s search engine and the resulting data set are completely free of the pollution that plagues other sources such as old listings, duplicate listings, lead-gen bait, work-at-home-scams, fraudulent job posts, and jobs posted by 3rd-party intermediaries.
In terms of jobs by category, new job listings on corporate websites around the country rose 4% in October, while total job listings rose 2%. In both cases, far more categories showed increases new and total job openings than decreases.

Because there is currently a 60-day lag between a job opening being listed on a company’s corporate website and that posting resulting in a new job being created, October’s forecast is based on LinkUp’s jobs data in August. In August, new listings in LinkUp’s job search engine rose by 14.7% while total job listings in the index rose by 4%. As result, we predicted nearly a month ago that payrolls would grow by 100,000 and end up coming in at 175,000 (click here to see that forecast). We were off by 2.2%. But since that forecast, the BLS has updated their numbers this morning for both August and September, and we have the latest LinkUp data for October. As a result of those new inputs, our model now shows that October’s job gain should be closer to 250,000 jobs, and my guess is that October’s numbers will be revised up in either November’s Employment Situation Report or December’s (or both).

As well, the data indicates that job growth will increase for the next 2 months with 285,000 new jobs in November and 385,000 jobs in December. And if there is any justice in the world, it will be President Obama who can take credit in his 2nd term for the jobs recovery that has finally started to materialize in a significant way and looks like it is picking up steam.
Tuesday, October 2, 2012
Job Seekers Should Just Forget About Job Boards! Really?
Job boards have something in common with lawyers and dentists - people have decidedly mixed feelings about interacting with all of them! I've seen job boards go from being the solution to someone's job search in the early years when Monster first began to dominate, to being the hopeless black hole of desperate job seekers to - what exactly, now?
Following up on Louise Garver's interesting blog post discussing the new hybrid job boards, I started thinking about who wins with job boards and how they do it. We all know - and many job seekers have experienced - the fruitlessness of applying to jobs on job boards in general. This is because:
1. Once the idea for an open position reaches HR and then gets formulated into a job ad for posting, you become one of a mass of applicants, often hundreds. That means the competition is fierce. Much greater than in other forms of job search.
2. Nobody is 100% clear on how to write their resume so that it gets picked up in a search. Because search is what it's all about. Automation, not human eyes, determine the winners who will get interviewed. That puts a premium on getting the right keywords for the ad, a science in its own right. And that means customize every resume submission!
So why bother with job boards?
1. Despite all the recruiter activity on professional and social networking sites, a significant percentage of companies still hire from job boards. So, if you're not a senior executive, you may as well devote a limited time each day or week to customizing your resume to the specific jobs that are a close match with your skill set and background.
2. Some job boards are trying to play catch up ball to places like LinkedIn, Twitter, and Facebook. They are endeavoring to create industry and/or function-relevant conversations that take place on their site that enable recruiters to convey their employment brand and job seekers to become known to each other and to recruiters.
The second IS NOT A SMALL THING if it's really happening. The idea is that both active and passive job seekers alike are actively interacting with others on the site (social).
What is it? Networking in just another guise. We all know how important networking is.
But what is the reality?
Here's a review of three job boards:
Dice.com, a premier site for technology and IT jobs, allows you to sign up for Talent Communities broken up by technology or geographical area. And job postings are also posted within your talent feed. You might sign up for cloud computing, mobile development, or Ruby on Rails. You can check the mashup daily. If you find an active group, engage with it regularly for high-quality networking.
Monster.com has "communities." They say that top ones are in Art, Nursing and Education - but when you click through there are not obvious user interactions going on. They have SalesHQ where there appears to be some conversation.
CareerBuilder says they have Talent Communities. The link doesn't come up.
Indeed.com - a jobs aggregator - has active forums organized by job, city, company etc. - it seems as though users are providing support and answers. 717 people responded to a question about medical coding. 5,000 to a question about an airline group interview.
TheLadders.com has no obvious ways for users to interact meaningfully.
The result of my fast and informal screen of top job boards? At this point in their attempts to become hybrid social, they fall far behind LinkedIn, Facebook and Twitter!
My advice? engage, engage, engage in...
LinkedIn: Strategically join Groups and participate in LI Questions & Answers. Search companies and jobs.
Twitter: Monitor and contribute to relevant areas: #Your Field or Function or Job. Follow recruiters and companies. Become involved in Twitter. Search jobs.
Facebook: Friend companies, recruiters, and employees you want to know and be known by. Search jobs that companies on Facebook are listing.
So, put your time where the companies and players in your industry/function/level are hanging out. And the best of luck to you in the new social search!
Cross-posted on: http://www.aResumeForToday.com/high-tech-resumes/
Friday, June 15, 2012
Creative Work Environment - What do the really mean?
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June 2012SunMonTueWedThuFriSat 123456789101112131415161718192021222324252627282930Leadership BooksJim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
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We don’t have a lot of money to give you but we sure have fun together on the weekend!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Comments Creative Work Environment - What do the really mean?We don’t have a lot of money to give you but we sure have fun together on the weekend!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Search Books
Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou askedRecent PostsThe 5 world events that changed job-hunting foreverSearch In NichesThe new global America for job huntersZoom Zoom ZoomInfo - here's why I insist my job huntering friends need a ZoomInfo profileLeveraging your "unique selling proposition"Guerrilla Job Hunting - Tactic #2: Write a White PaperUsing Marketing Ideas For Job Hunting | Practical Alternatives For Job HuntingWhy guerrilla marketing for job huntersHow Job Hunters Should Use ZoomInfo to Crush the CompetitionDo Guerrilla Job Hunting Tactics Really Work?Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou asked Guerrilla Job HuntingPowered by TypePad document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/2012/05/creative-work-environment-what-do-the-really-mean.html", c5: "", c6: "", c15: ""});Thursday, June 14, 2012
Do Guerrilla Job Hunting Tactics Really Work?
Monday, June 11, 2012
What do you really know about a prospective employer?
Tuesday, April 3, 2012
Creative Work Environment - What do the really mean?
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March 2012SunMonTueWedThuFriSat 12345678910111213141516171819202122232425262728293031Leadership BooksJim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
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We don’t have a lot of money to give you but we sure have fun together on the weekend!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Comments Creative Work Environment - What do the really mean?We don’t have a lot of money to give you but we sure have fun together on the weekend!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Search Books
Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou askedRecent PostsChristmas interviews: Are you ready?In résumés, cutting the fiction reduces the frictionResume lingerie: How to get invited to the party!Creative Work Environment - What do the really mean?Job hunting phrases and what they really mean.9 Most Depressing Professions | Business InsuranceKnowledge + Aptitude = BrandDedicated team player - What do they really mean?Me Inc. is dead-long live "you Inc.", personal branding and the intangible value of being you. COMPETITIVE ANALYSISCategories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou asked Guerrilla Job HuntingPowered by TypePad document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/2012/03/creative-work-environment-what-do-the-really-mean-1.html", c5: "", c6: "", c15: ""});Friday, March 30, 2012
Job hunting phrases and what they really mean.
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March 2012SunMonTueWedThuFriSat 12345678910111213141516171819202122232425262728293031Leadership BooksJim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
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Here are some of my favorite phrases and what they really mean.
PhraseYou probably thinkWhat it really meansWhat you can do about it
Phrase: Self-starter
You probably think
This job requires a great deal of initiative
What it really means
You’re on your own. Remember that old saying “sink or swim”. Here’s where the rubber really meets the road cause your on your own baby!
What you can do about it
Go to Google and run a search with the name of the company as well as the word resume. This will return the resumes of people who used to work at the firm. Call them up and ask them what it’s like to work there.
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Comments Job hunting phrases and what they really mean.Here are some of my favorite phrases and what they really mean.
PhraseYou probably thinkWhat it really meansWhat you can do about it
Phrase: Self-starter
You probably think
This job requires a great deal of initiative
What it really means
You’re on your own. Remember that old saying “sink or swim”. Here’s where the rubber really meets the road cause your on your own baby!
What you can do about it
Go to Google and run a search with the name of the company as well as the word resume. This will return the resumes of people who used to work at the firm. Call them up and ask them what it’s like to work there.
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Search Books
Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou askedRecent PostsChristmas interviews: Are you ready?In résumés, cutting the fiction reduces the frictionResume lingerie: How to get invited to the party!Creative Work Environment - What do the really mean?Job hunting phrases and what they really mean.9 Most Depressing Professions | Business InsuranceKnowledge + Aptitude = BrandDedicated team player - What do they really mean?Me Inc. is dead-long live "you Inc.", personal branding and the intangible value of being you. COMPETITIVE ANALYSISCategories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou asked Guerrilla Job HuntingPowered by TypePad document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/2012/03/job-hunting-phrases-and-what-they-really-mean.html", c5: "", c6: "", c15: ""});Tuesday, March 20, 2012
Dedicated team player - What do they really mean?
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March 2012SunMonTueWedThuFriSat 12345678910111213141516171819202122232425262728293031Leadership BooksJim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
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I’m the boss and you’re going to be working for me!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Comments Dedicated team player - What do they really mean?I’m the boss and you’re going to be working for me!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Search Books
Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou askedRecent PostsKnowledge + Aptitude = BrandDedicated team player - What do they really mean?Me Inc. is dead-long live "you Inc.", personal branding and the intangible value of being you. COMPETITIVE ANALYSIS10 Worst Resume Fibs in Academic History - Online CollegesQ: How much do people embellish when they're writing job postings?Resumes: The Unwritten Rules of The Game.How to get hired with a 3x5 cardAsk for what you wantExecuNet = Success for Job HunterCategories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou asked Guerrilla Job HuntingPowered by TypePad document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/2012/03/dedicated-team-player-what-do-they-really-mean.html", c5: "", c6: "", c15: ""});Saturday, March 17, 2012
Is Derrick Rose’s Brand Really Worth $260M?
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To adidas, Derrick Rose’s brand definitely is worth that sum of money. That is a significant amount of money to invest in one person long-term, let alone someone that is 23. Was adidas crazy?
To be fair, they played a part in helping him develop and market the brand that he is today. In looking into it further, I believe this is an occasion where Derrick is the exception rather than the norm. Young in age, yes, but with a brand foundation that demonstrates a greater maturity. For Derrick’s Personal Brand Scorecard, I chose to look into key elements of his brand foundation – Authenticity, Value Alignment, and Brand Vision.
“My mom did a great job letting me know it’s just a sport,” Rose said. “If I keep working hard and treating people the right way, good things will happen to me.”
Derrick Rose was taught priorities from his mother from an early age. At 23, Derrick continues to live this way, playing for and giving back to the city he grew up in and loves. He signed a 5-year extension, puts on basketball camps for Chicago’s youth each year, and stays busy in his down time by helping out local charities such as the Greater Chicago Food Depository and the Boys and Girls Club of Chicago.
Who he is, is showcased in all areas of his brand. It appears that Derrick is at least somewhat involved in content delivery, from videos, Facebook, Twitter and Q&A on his website. It is normal for athlete of his stature to have outside help running most of those areas. The reasoning for my grade here is that the professionals, or endorsed brands, that help out with execution know what Derrick stands for and execute accordingly.
Grade: A-
Read enough articles about Derrick, or follow him on Twitter and common elements about him emerge almost immediately. For Derrick the values of family, humility, and commitment are at the core of who he is as a brand and the choices he has made so far, from endorsements to team location, have showcased this.
Grade: A+
Signing a $260M deal with adidas, and a $95M contract with the Bulls, as well as deals with Wilson, Force Factor and Skull Candy, means he won’t ever have to worry about money. Knowing this at such a young age can be overwhelming and paralyzing. Not worrying about money also opens doors with regards to decision-making around what legacy you want.
It would be in Rose’s best interest to have an idea of what he wants to achieve. Outside of wanting to win a championship someday soon, he speaks very much in the now. I would like to see him have a vision for what he wants to achieve and stand for 10-15 years from. Having a brand vision is the first step before creating a strategy to help you reach your goals. It certainly helps that he knows what his values are and therefore I think only a matter of time before those working with him help him to define a long-term vision for himself outside of achievements on the court.
Grade: C-
Overall there is a laundry list of things that make you want to root for the Derrick Rose brand. In fact outside of lack of vision, I can’t find much to criticize him on. $260M is a lot to put behind an athlete these days, but in this case, an investment in him seems worth the risk.
So, what do you think? Is Derrick Rose’s brand worth $260M plus?
Author:
Katie Marston is a partner in VMGelement , a personal brand development company focusing on professional athletes. Follow her on Twitter at @ktmarston
Tuesday, February 21, 2012
52 Fresh and Really Creative Resume Designs from 2011 | Design Inspiration
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Comments 52 Fresh and Really Creative Resume Designs from 2011 | Design Inspiration Bland - Boring - Menial Resumes kill trees and the human spirit. Ever wonder why yoiu never get called for interviews even though you're perfectly qualified? Could be your resume... Your resume is a marketing document that must compete for the attention of over worked time starved managers and executives show live in a post-MTV iPod world. click the link below for some real resume inspiration. AND NO you don;t have to be a graphics artist or a sales and marketing guru to do it. Don't tell people you're creative! PROVE IT!Fresh Resume Designs for Inspiration
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