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I was absolutely flabbergasted by the creativity of some of the recruiters and career counselors who answered our call for "War Stories". Tales of success from job hunters stepped beyond the ordinary to reach their goals. Here's one of those stories compliments of Ross Macpherson who's President of Career Quest in Toronto, Ontario, www.yourcareerquest.com. BTW, Ross is a first class career coach and innovator. Now, in Ross's own words.
I worked with one client who specialized in retail merchandising (POP, planagrams, etc). After developing her resume, we discussed putting together a targeted job search campaign to go after some of the bigger players in retail. While working out her "unique selling proposition"
she made the claim that she could walk into any retail environment and recommend how they could make more money through better merchandising. I asked, "Can you really back that up?" and suddenly her plan was born. My client targeted 5 major retail outlets, went to a number of their locations, and made detailed notes on what she saw and how she would improve it. The first company she contacted was a major outlet with offices located in the building over the store. She walked into the offices, asked to speak to the person in charge of marketing, was told he was in a meeting until 11:00am, so she scribbled a quick note on a piece of paper that read "I've just spent 30 minutes in your store. I found 3 merchandising inconsistencies and identified 7 ways that should increase your sales by about 12-15%. My name is ____________ and I will be waiting in the coffee shop downstairs." "Please hand this to him at the end of his meeting. It's very important" and she walked out. Shortly after 11:00, the VP of Marketing came downstairs, met her in the coffee shop, and spent the next hour walking through every corner of the store discussing her findings. Although no such position existed, the VP hired her as their new Director of Merchandising.
I hope that War Story sparks a few creative ideas for your job hunt Guerrilla. You can find more on the official blog site for Guerrilla Marketing at www.gm4jh.com
David
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Comments Leveraging your "unique selling proposition"I was absolutely flabbergasted by the creativity of some of the recruiters and career counselors who answered our call for "War Stories". Tales of success from job hunters stepped beyond the ordinary to reach their goals. Here's one of those stories compliments of Ross Macpherson who's President of Career Quest in Toronto, Ontario, www.yourcareerquest.com. BTW, Ross is a first class career coach and innovator. Now, in Ross's own words.
I worked with one client who specialized in retail merchandising (POP, planagrams, etc). After developing her resume, we discussed putting together a targeted job search campaign to go after some of the bigger players in retail. While working out her "unique selling proposition"
she made the claim that she could walk into any retail environment and recommend how they could make more money through better merchandising. I asked, "Can you really back that up?" and suddenly her plan was born. My client targeted 5 major retail outlets, went to a number of their locations, and made detailed notes on what she saw and how she would improve it. The first company she contacted was a major outlet with offices located in the building over the store. She walked into the offices, asked to speak to the person in charge of marketing, was told he was in a meeting until 11:00am, so she scribbled a quick note on a piece of paper that read "I've just spent 30 minutes in your store. I found 3 merchandising inconsistencies and identified 7 ways that should increase your sales by about 12-15%. My name is ____________ and I will be waiting in the coffee shop downstairs." "Please hand this to him at the end of his meeting. It's very important" and she walked out. Shortly after 11:00, the VP of Marketing came downstairs, met her in the coffee shop, and spent the next hour walking through every corner of the store discussing her findings. Although no such position existed, the VP hired her as their new Director of Merchandising.
I hope that War Story sparks a few creative ideas for your job hunt Guerrilla. You can find more on the official blog site for Guerrilla Marketing at www.gm4jh.com
David
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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