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June 2012SunMonTueWedThuFriSat 123456789101112131415161718192021222324252627282930Leadership BooksJim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Member since 06/2005 Become a Fan ( function() { var container = document.getElementById( 'facebook-like-container' ); if ( container ) { var e = document.createElement( 'fb:like-box' ); e.setAttribute( 'href', 'http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/' ); // FB.XFBML.Element._getPxAttribute dies with an error in IE // if the value of "width" is set to an integer, not a string. e.setAttribute( 'width', container.offsetWidth + 'px' ); e.setAttribute( 'connections', '0' ); e.setAttribute( 'stream', 'false' ); e.setAttribute( 'header', 'false' ); container.appendChild( e ); } } )(); « Using Marketing Ideas For Job Hunting | Practical Alternatives For Job Hunting |Main| Leveraging your "unique selling proposition" »Guerrilla Job Hunting - Tactic #2: Write a White PaperWrite a White Paper – focus on a hot topic.
This is just like producing a newsletter but you only need to do it once and you can reuse it until the topic falls out of vogue. Summarize the industry pundits and then offer your own take on it. Read up on a hot topic like VoIP [voice over internet protocol] and write a 10-15 page summary linking it to your industry. A hot topic like VoIP will have effects on every industry in America but you need to concentrate on what’s important to your sector. Call some of the more quotable people you discovered during your research, and interview then for your own piece. Ask them for feedback before you publish. Print it and distribute it
Mail it to employers you want to work for. Make it available electronically for e-zines. Send it to business publications as a possible article. Send it to trade publications relevant to the industries you have targeted for your job search.Allow other publishers and editors to re-use your White Paper as long as they include your byline, email address and web site URL.
Check out more ideas at Guerrilla Marketing for Job Hunters www.gm4jh.com
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Comments Guerrilla Job Hunting - Tactic #2: Write a White Paper Write a White Paper – focus on a hot topic.This is just like producing a newsletter but you only need to do it once and you can reuse it until the topic falls out of vogue. Summarize the industry pundits and then offer your own take on it. Read up on a hot topic like VoIP [voice over internet protocol] and write a 10-15 page summary linking it to your industry. A hot topic like VoIP will have effects on every industry in America but you need to concentrate on what’s important to your sector. Call some of the more quotable people you discovered during your research, and interview then for your own piece. Ask them for feedback before you publish. Print it and distribute it
Mail it to employers you want to work for. Make it available electronically for e-zines. Send it to business publications as a possible article. Send it to trade publications relevant to the industries you have targeted for your job search.Allow other publishers and editors to re-use your White Paper as long as they include your byline, email address and web site URL.
Check out more ideas at Guerrilla Marketing for Job Hunters www.gm4jh.com
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
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Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou askedRecent PostsThe 5 world events that changed job-hunting foreverSearch In NichesThe new global America for job huntersZoom Zoom ZoomInfo - here's why I insist my job huntering friends need a ZoomInfo profileLeveraging your "unique selling proposition"Guerrilla Job Hunting - Tactic #2: Write a White PaperUsing Marketing Ideas For Job Hunting | Practical Alternatives For Job HuntingWhy guerrilla marketing for job huntersHow Job Hunters Should Use ZoomInfo to Crush the CompetitionDo Guerrilla Job Hunting Tactics Really Work?Categories1-Put AmericaBackTk12 Days of Christmas Job Hunting47 Ways to find a job90/20BlogSwapBooksCase Study - Kevin WatsonCover LettersCurrent AffairsDane's Job HuntGet realGuerrilla StrategyHidden JobsInterviewingJob Ad phrases - what do they really mean?Job HuntingJob Hunting Case Study:Kevin WatsonJob Hunting Q&ANetworkingNew RealityResearchResumesReviewsSEX Tips for Job Hunters eBookStrategyStupid Interview TricksTelevisionTOP SECRETWar StoriesWeblogsYou asked Guerrilla Job HuntingPowered by TypePad document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/2012/05/guerrilla-job-hunting-tactic-2-write-a-white-paper.html", c5: "", c6: "", c15: ""});
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