Twitter adoption has continued to increase at a steady pace, and Facebook is quickly becoming a key marketing tool. Here are some new Twitter stats (Pew Research), and some Facebook (All Facebook/Vendorshop) tricks and tips:
Twitter:
In 7 months, overall Twitter adoption has increased by 5%.Twitter usage amongst all online adults had leapt to 13% (from 8%).Men are more likely to use Twitter than women. In fact, the male demographic has doubled in size to 14% (from 7%).Urban dwellers are more likely to use Twitter than suburban or rural dwellers.Twitter is most popular among those under the age of 30, but the fastest growing demographic is 25-34-year-olds–which has doubled since late 2010.College graduates are more inclined to use Twitter than those without a degree.Almost all Twitter users own a mobile phone.Here’s a fantastic infographic from Social PR agency Column Five Media, based on Pew Research data:
Facebook:
From All Facebook, here are 6 tricks and tips to help you take advantage of the marketing potential of Facebook:
Dan Zarella, KissMetrics and other top sources suggest optimal posting times to be in the middle of the day–when several time zones can participate in the discussion.70% of interactions occur within 60 minutes of a post for many of the biggest brands and top pages on Facebook. It seems the bigger the brand, the more important is the timeliness of a post.Posts and comments drive rankings, so if you have a business page on Facebook, work on engaging your fans by getting more “likes” and comments. The most engaging page on Facebook? Jesus Daily with over 1.7 million interactions.According to recent data from Vendorshop, a Facebook “like” doubles a person’s willingness to purchase something from a Facebook store.Placing ads in the stream increases engagement by 10-20 times.Sponsored stories are the way to go. Metrics currently show they’re 50% more effective than other types of ads.Author:
Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com
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