Three Reasons To Have A Personal Brand Advocate

In a recent article on Social Media Examiner, Phil Mershon asked the questions:

What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free?

What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is recognition and access to insider information?

These marketers are brand advocates, a customer who has been “officially commissioned to speak on behalf of your brand without compensation.”

Why does it have to stop at just company brands? Why can’t you have a personal brand advocate?

Don’t see the benefit? Here are some reasons to have your own personal brand advocate:

Reason #1: A personal brand advocate can influence the opinions of their friends.

People who are brand advocates are connectors. They are thought leaders in their space and love sharing their interests with other thought leaders. They create content, share knowledge, and help others.

Reason #2: Personal brand advocates have a broad reach.

Because brand advocates are influencers, they are more likely to share information with people they don’t know – making their information reach a broader audience than other individuals who might be sharing information.

Reason #3: Personal brand advocates are loyal.

No one is an advocate of something they don’t really believe in. They’re an advocate because they have passion for the brand. They have a connection with the brand. And they believe in the brand. Who could be better to spread your message to potential clients, customers and audience members?

Do you have a personal brand advocate? Who is it and how did they become your advocate?

Author:

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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