“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve that goal and reach customers on many different levels, through various media, and at varying times. Approaches include a combination of email, PPC, print ads, telemarketing, executive door openers, brochures, webinars, personalized letter and mailers, to name a few…
Whether you’re looking for innovative ways to augment your marketing campaigns, or just looking for something fun to do–check out http://www.youtube.com/create, where three different applications allow you to easily create your own video and swiftly upload it to YouTube.
GoAnimate and Extranormal Movie Maker provide several animation options and Stupeflix provides a photo and video movie alternative. Basic versions are free, while premium versions offer enhanced capabilities if desired. Among the many uses, you can use them:
As a quick introduction in a presentationAs a training tool to set up specific interactive scenariosTo introduce an idea within your companyTo casually announce a sale, new product or offeringTo thank a customer for a meetingI made this video in less than five minutes:
Play around with YouTube’s video creation applications and have fun!
Author:
Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com
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