On April Fools Day I did something pretty cool: I actually celebrated with a prank.
It was fun, even though it was somewhat last minute. I announced a new service allowing you to send a pink slip to the person who laid you off.
I’ll remember that as a brilliant idea… hey, I gotta own up to each of my wins (just like you should, for your own wins!) 
I learned about my brand.
My Brand: not what I think about myself, but what others think about me.
I learned that people think I am normally optimistic.
I got a number of comments, emails, facebook replies, tweets, etc. from people saying “Oh no! Jason has gone negative… what’s going on over there???”
People thought, with the announcement of that new service, that I had become negative.
Newsflash: PEOPLE THOUGHT I WAS POSITIVE BEFORE?
Honestly, I have been feeling that at least 30% of my posts have been negative. I have been feeling like a negative nelly lately.
But the perception of others, which is my personal brand, has been that I was positive, optimistic, and uplifting to others.
Isn’t that interesting?
If you would have asked me, I would have said something diffferent than what others would have said.
I bet that’s happening to some of you. YOU THINK YOUR BRAND IS XXXXXXX, and everyone else thinks your brand is YYYYYYYY.
You see one persective, and you hear the thoughts in your head, but others only see what is on the outside, and what you do/say/think/feel based on outcome and body language.
How wrong are you about your own personal brand? I bet you are at least slightly wrong… that’s why there are 360 assessments to send to your contacts to find out what they perceive!
Interesting, eh?
No comments:
Post a Comment