Be Your Own Publicist to Jumpstart Your Career

By Lindsey Pollak

Ever wish you had your own personal PR rep to guide and guard your reputation in your search for the perfect career? In this podcast interview, I interview Meryl Weinsaft Cooper, co-author of the brand new book, Be Your Own Best Publicist. Meryl shares her tips for taking control of your own personal brand using expert PR strategies.

A few of the many tips Meryl shares are:

Always have a plan for your career…and have a back-up plan. Have direction. Figure out the steps you will take to get there.It’s all about who you know. Your network is your net worth. Make sure you’re taking steps to cultivate your network on a regular basis. Think about who you know, and who you can reach out to. And think outside of the box! Your sister might have a college roommate who may be completely willing to make an introduction.Anything you say or post online can and will be used against you. Your digital profile will outlast you. It is your lasting legacy, so be very careful about what you post. Keep in mind that Google is your first resume. Google yourself, and set up a Google alert for your name to keep tabs on the image you are portraying online.

Click here to listen to the full 15-minute interview.

Learn more about Meryl at www.beyourownbestpublicist.com
Find Meryl’s book, Be Your Own Best Publicist, at Amazon.com.

Many thanks to Meryl for her time and for the great tips she shared, and as always, thank you to our sponsor, Manpower Professional.

Note that this article originally appeared in the Manpower Career Center. Become a fan of Manpower’s MyPath career site here.

View the original article here